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Campaigns
To learn more about the process of each campaign, please click the title of each project.
Father's Day
Client: Quicken Loans
Role: Copywriter, Strategist
Release: 2019
Project: Tasked with creating a social campaign that tied Father's Day with QL's "More Than a House" campaign, I created a social series that showcased the impact families - with a focus on fathers - had making a house into a home.
100 Thieves
Client: Quicken Loans
Role: Copywriter, Strategist
Release: 2019
Project: In prep for the LCS Summer Split, the first Esports qualifier hosted in Detroit, I was tasked to help concept ideas to help promote Rocket Mortgage's sponsorship with 100 Thieves.
Go Big And Go Home
Client: Quicken Loans
Role: Copywriter, Strategist
Release: 2019
Project: Tasked with coming up with a successful sweepstakes in vein of QL's Kentucky Derby sweeps, I was asked to help create this campaign sweepstakes to send a Rocket Mortgage fan to Super Bowl 2020.
Discover Your Wild
Client: Ford, GTB
Role: Copywriter, Strategist
Release: 2019
Project: Entrusted with developing a cultural platform that uniquely belonged to Ford and utilized a tech partnership, I was requested to help concept ideas for this campaign. Please see the manifesto video I created [left].
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