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LATCHA
Release: 2024, 2025
Projects: Digital assets created for Ford Pro and their clients; a hero card meant to inform customers about Ford Pro services, a job aid providing an in-depth look at for a new product launch, as well as a newsletter feature for Ford Motor Company’s Dealer Community and banners to promote the Power Up Academy webinar series.
MRM
Release: 2022 - 2023
Projects: Digital assets that were part of a full campaign to build awareness and appreciation for first responders on behalf of GM Vehicle Purchase Programs. Social posts that informed users on best practices and service availability for OnStar Insurance.
GTB
Release: 2019 - 2021
Projects: Digital assets from GTB's Web and Retail teams.
As lead writer on the Web team, I provided headlines and short-form copy to promote 2020 Ford vehicle and product launches on Ford.com.
As a copywriter for the Retail team, my day-to-day included emails, banners, and more created for retailers in across the U.S.
Rocket Mortgage
(f.k.a. Quicken Loans)
Release: 2019
Projects: Digital assets for social and web that educated customers on services provided by One Reverse Mortgage. A social post for a Father’s Day campaign on the Rocket’s brand and sponsorship social page.
