Copywriter/Latcha

05/2024 - PRESENT

Create and develop training and promo materials for clients across various vocations on behalf of Ford Pro as well as delivering on copy needs for Ford Pro itself.

Channels: Digital, print, video, and live broadcast.

Copywriter/MRM

03/2022 - 02/2024

Split my time between writing for all 7 GM Vehicle Purchase Programs and launching the rebrand of GM Fleet into GM Envolve. Promoted GM affiliates such as OnStar along with their products and services including OnStar Insurance.

Channels: Digital, print, social, experiential, email, and video.

Copywriter/GTB

01/2020 - 03/2022

Wrote and produced commercials for Ford dealerships nationwide. Created promo assets for events, product launches, and collaborations/partnerships associated with Ford Motor Company.

Channels: TV, radio, OOH, digital, print, email, and social.

Junior Copywriter/GTB

09/2019 - 12/2019

Kept Ford.com up-to-date by utilizing SEO practices while maintaining web accessibility. Pitched ideas to help expand Ford’s digital presence through gaming and tech collaboration/partnerships.

Channels: Web and social.

Copywriter Intern/Rocket Mortgage

05/2019 - 08/2019

Sole copywriter for the One Reverse Mortgage team. Contributed rebranding ideas for ORM and Rocket Mortgage. Developed concepts and copy for the Brand & Sponsorship Team on occasion.

Channels: Emails, social, and web.