Look around.
Assets you can find offline —some you can hold and some you can see passing by.
LATCHA
Release: 2022 | Channel: Print
Project: Created this brochure on the 2024 E-Transit Van for a client in the postal services space who requested a “handy guide” to put in the glove box of every delivery vehicle in their fleet.
MRM
Release: 2022 | Channels: Print, Experiential
Projects:
“Giving Back for Teacher Appreciation Month” : GM’s VPP team wanted to recognize the work that Dan Shutes, a popular educator on TikTok, showcased on the platform. Mr. Shutes shared the card in a video to his followers and announced that instead of using the gift we gave him for his own benefit, he’d be giving it to one of his students in need. At the time of posting, the video garnered nearly 500k views and over 50k Likes on TikTok.
“Achilles Takes on Detroit” : Created for the 2022 Detroit Free Press Marathon on behalf of the Achilles Freedom Team, these assets were installed on-site across multiple sites in Detroit for the event. I created the taglines and the manifesto for the event. The taglines I developed while on the VPP team are still being used to promote this event as of writing (2025).
GTB
Release: 2021 | Channel: OOH
Project: To support Ford’s collaboration with the New York Yankees, I wrote copy for the Expedition poster that was displayed around Yankees Stadium as well as the tagline used for the perimeter display on the baseball field for the season.
