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Video
Heroes: On and Off-Duty
Client: MRM, GM
Role: Copywriter
Release: 2022, Digital Video
Project: Starring real-life First Responders, this spot celebrates the hard work that each member puts into their community and offers a look at their lives off-duty.
Fan Face-Off
Client: GTB, Ford
Role: Copywriter
Release: 2022, Broadcast in Pennsylvania
Project: Rituals. Swag. Attitude. How do you show you're the ultimate fan? A spot in collaboration with the Pittsburgh Steelers.
Redefining the Truck: Ford Maverick
Client: GTB, Ford
Role: Copywriter
Release: 2021, Digital Video
Project: To support the launch of the 2022 Ford Maverick, these videos showcase how this pickup changes what drivers think a truck could do.
Ford Maverick Shopper
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Escape: A Hybrid for Everyone
Client: GTB, Ford
Role: Copywriter
Release: 2021, Broadcast Nationally
Project: This TV spot celebrates Ford Escape's win for Best Hybrid and Electric SUV in 2021 by U.S. News.
Ranger: Truck of the Future
Client: GTB, Ford
Role: Copywriter
Release: 2021, Broadcast Nationally
Project: This spot celebrates Ford Ranger's win for the 5-Year Cost to Own Award from Kelley Blue Book in 2021.
Ford CoPilot360 PSAs
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Ford CoPilot360 PSAs
Client: GTB, Ford
Role: Copywriter
Release: 2021, Digital Video Series
Project: A video series promoting Ford CoPilot360's safety features in the style of traditional PSAs/infomercials.
Blueprint
Client: GTB, Ford
Role: Copywriter
Release: 2021, Digital Video Series
Project: A video series for the 2021 Chicago Auto Show that celebrates the journey of three iconic Ford vehicles: Bronco, F-150, and Mustang.
Blueprint: 2021 Chicago Auto Show
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Strong Knows Strong
Client: GTB, Ford
Role: Copywriter
Release: 2020, Broadcast in Tri-State Area
Project: America's toughest brand recognizes America's toughest workers.This TV spot celebrates front-line workers and the sacrifices they make to keep communities safe.
Monthly Special
Client: GTB, Ford
Role: Copywriter
Release: 2020, Digital Video Series
Project: Sometimes good deals come once a month. But what if they're not exactly what you're expecting? Enter "Monthly Special", a fun take on how limited-time savings can go wrong. All in celebration of Ford Truck Month.
Ford Truck Month
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